As an entrepreneur in the competitive world of businesses marketing services, I often feel at a disadvantage.
I’m not a competitive person. I was never into sports as a kid, although I was active and spent most of my time climbing trees and swimming. When I was forced to play a sport for my physical education credit in high school, I chose tennis - arguably the most noncontact, least team-oriented sport possible.
Read MoreWhen you create content, you want to get the most out of it.
You don't just write a blog then let it sit on your site, hoping someone will happen upon it and read it.
Content marketing is the thing you don't notice if it's being done well and the thing that can hold up an entire project, campaign or even a new company if it's not done well. Content marketing is how every piece of collateral, whether it's your website, fliers, business cards, social media posts, emails or blog speaks to your audience (read: customers).
Read MoreIf newspapers are a dying breed (and we're not saying they are), then there is at least one lesson we should take away from them before they are extinct (which we hope they never become) - the editorial calendar.
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