Consider the recent #metoo, #blacklivesmatter and #ALSicebucketchallenge campaigns - they brought people together, made an impact and also helped people find those stories and share their own. Brands and businesses can use hashtags in a similar way to create a community with their customers and fans.
Read MoreJust do it. Are you in good hands? Maybe it’s Maybelline.
Chances are you’ve heard or read those words more times than you could count. What do all of these iconic phrases have in common? They’re taglines, and they’re arguably more recognizable than the company names that made them famous.
Read MoreFor me, 2017 isn't about work/life balance, but rather - making the most out of all of my time, however I happen to be spending it.
Read MoreSocial media has provided a lot of opportunities for businesses to promote themselves. Maybe too many opportunities. Pinterest, Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube . . . how does one choose which platforms to jump into and which ones to leave alone?
Read Morewhether you outsource your content creation or decide to take it on yourself, here are four compelling reasons to give good content a chance.
Read MoreThat's a pretty good reason to carefully consider your brand. Because unless you're Wal-Mart or Amazon or can somehow guarantee the lowest price, you're going to need to give people a reason to choose you over everyone else.
Read MoreE-newsletters are an easy way to maintain contact with your customers or supporters. They can provide news, specials, events, contact information, and special coupons and deals for newsletter subscribers only.
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