This week, just like every other week, I got an email from Tinto, a small wine shop and tasting bar in my neighborhood. But this week it really struck me how consistently I actually open and read their emails. And it’s not just because I love wine and consistently hand over lots of my money to them in exchange for it.
Read MoreThis conference is focused on growing businesses who take joy in what they do, and want their professional development to be as laid back and fun as the work they do passionately every day. It's also for businesses who understand that they no longer get to just do one job. Business owners and small business teams wear many hats, so you have to reach out and get training and information on those areas where you're not an expert.
Read MoreConsider the recent #metoo, #blacklivesmatter and #ALSicebucketchallenge campaigns - they brought people together, made an impact and also helped people find those stories and share their own. Brands and businesses can use hashtags in a similar way to create a community with their customers and fans.
Read MoreTo help give us some insight into how members of the press decide which stories to pick up and topics to highlight, we are excited to have Jesse Scaccia, editor at AltDaily.com, as our special guest speaker. But before we get his professional opinions, we wanted to learn a little bit more about the man behind AltDaily, NEON and so much more.
Read MoreJust do it. Are you in good hands? Maybe it’s Maybelline.
Chances are you’ve heard or read those words more times than you could count. What do all of these iconic phrases have in common? They’re taglines, and they’re arguably more recognizable than the company names that made them famous.
Read MoreThere are only two Fireside Sessions left and I highly encourage you to sign up for one of these sessions as soon as possible. There are very limited seats available and as the first two have sold out, we anticipate the next two will as well, likely within the next two weeks. Next up is 03: The Nitty Gritty of Writing for the Web.
Read MoreFor me, 2017 isn't about work/life balance, but rather - making the most out of all of my time, however I happen to be spending it.
Read MoreIf you're like me, this time of year is a little nostalgic. Empty composition notebooks, pencils ready to be sharpened, fresh highlighters, and carefully organized binders all purchased with the intent to set you out on the right foot and learn something new. If pining for back-to-school supplies makes me a nerd, then so be it.
Read MoreSocial media has provided a lot of opportunities for businesses to promote themselves. Maybe too many opportunities. Pinterest, Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube . . . how does one choose which platforms to jump into and which ones to leave alone?
Read Morewhether you outsource your content creation or decide to take it on yourself, here are four compelling reasons to give good content a chance.
Read MoreThat's a pretty good reason to carefully consider your brand. Because unless you're Wal-Mart or Amazon or can somehow guarantee the lowest price, you're going to need to give people a reason to choose you over everyone else.
Read MoreE-newsletters are an easy way to maintain contact with your customers or supporters. They can provide news, specials, events, contact information, and special coupons and deals for newsletter subscribers only.
Read MoreInformation Architecture (IA) is a fancy name for how content is organized on a website. Good IA increases findability on a website and helps connect site visitors with the information, product or service they are looking for.
Read MoreMay 12 - 16, 2014 is National Small Business Week. Think "small" and "local" are just new buzz words used for marketing? Au contraire. Small Business Week has been in existence since 1963.
Read MoreDoes your business website have a blog? If it doesn't, it should. This infographic explains why blogging is so critical to your site's search engine ranking and visibility.
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