How often in your business have you tried to be the entire body? I know I have. Accountant? Sure. Strategist? Of course. Owner, writer, editor, client services manager, administrative assistant, and tech support? Why not?
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If you're like me, this time of year is a little nostalgic. Empty composition notebooks, pencils ready to be sharpened, fresh highlighters, and carefully organized binders all purchased with the intent to set you out on the right foot and learn something new. If pining for back-to-school supplies makes me a nerd, then so be it.
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Writing for the web is different than writing in any other format. People read, perceive and retain information differently on the web than they do on paper, billboards, signage and other physical places. In addition, people read different kinds of web content differently.
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